Why is a company as cool as Lego partnering with someone as awful as Shell? When are we going to realize we can’t pollute our planet with impunity? And what did they use to make the fake oil in this video?
None of those questions will be answered in the next 2 minutes, but at least you’ll see one of the most powerful PSAs created in a long time.
UPDATE: Greenpeace did it! Lego will NOT be renewing its contract with Shell. All the kudos in the world to Greenpeace for an awesome and important campaign. Always great when the little guys win one over the big guys (who actually make little guys … you get what I mean).